Steps to Customize Your Commercial Space
Customizing your commercial space makes a tremendous impact on customers and allows you to display your brand identity for all to see. Deciding the colors you want to paint your exterior and interior requires a lot of thought and consideration. Colors give customers certain perceptions, preconceived notions, and can even create a unique association. Choosing the right color palette includes steps like understanding your brand, what your messaging should be, how you want to be perceived, and if you want to follow the rules of your industry.
Continue reading to learn more about how to choose the best colors for your commercial space and how psychology can impact your business.
What Commercial Exterior Colors Say About You
Commercial exteriors are one of the first points of contact you have with customers. When they see the colors of your commercial building, they will have a distinct emotional response. Through paint color, we can impact the initial thoughts and feelings that customers have when entering your business. Imagine a commercial building that was painted a dark color, like black. A customer wouldn’t expect the building to be a child daycare. Choosing the right color sends a powerful message and helps customers identify your property.
Pausing to understand the emotions your brand wants to evoke and what impressions you want your color palette to have on customers is key to your brand identity. Think about what colors represent the ambiance and mood of your commercial business, and how color can elevate your brand messaging. Your brand may want to evoke energy, professionalism, safety, security, seriousness, excitement, etc. Choosing the right color is key to drawing a customer in and creating a foundation for your business operations. While retail banks are professional settings, many choose bright colors on top of a light backdrop to represent the bright future they want to sell to their customers.
Using Paint Color to Enhance Brand Identity
Paint choices have a bigger impact on brand identity than many people realize. By selecting the perfect paint colors for the exterior and interior of your building, you can further solidify your brand’s colors. There are several factors to be considered when selecting paint color, including whether or not your company has a clear brand style guide. If your brand has an up-to-date style guide, choosing primary colors, accent colors, and the overall design of your interior is extremely important. When applying these colors that are unique to your brand, check other colors throughout the company to ensure none are out of date or sending the wrong message.
The right colors can reinforce your brand identity, creating a unique association with the color. Some cafes have an accent color painted inside their commercial building, which matches their logo, cups, retail, and online presence. When customers see brightly colored straws that match the interior of the cafes, they immediately think of that company. Incorporating the colors of your brand into your commercial property provides a clear connection. Some larger companies incorporate their colors throughout every aspect of their business, including the colors of their commercial buildings, uniforms, vehicle wraps, consumer goods, retail, and more.
The Psychology of Paint Colors in Commercial Spaces
Color plays a major role in the psychology of commercial spaces. Color evokes emotions as customers enter a space, and impacts the overall ambiance of the commercial interior. By influencing your customer’s feelings, you can create unique associations that are lasting and easily recalled later. Color in commercial properties isn’t just about beautification or visual appeal. It’s important to calculate how color can impact. In order to make a space feel fitting for the type of business, we need to first understand what feelings the space should evoke. Determining whether your interior is an expression of energy, intensity, new starts, excitement, professionalism, creativity, health, or something else close to your brand.
A professional space may stick to a palette that is neutral focused to evoke seriousness and intelligence, while a creative brand could allow its creative energy to flow through bright paint colors. Take time to really understand how your color choices will impact your commercial property. What may seem like a simple decision could have a lasting impact on customers who visit your commercial business.
Choosing Color Schemes That Match Your Industry
Similar to the psychology of color, finding the right color to fit within your industry can be equally important. Some industries follow their own color trends, have a long-lasting history with certain colors, or may even have a far too narrow-minded view of tradition in color.
You may be in an industry that doesn’t embrace certain colors or trends, and would benefit from a color overhaul. If you want to stand out as a fresh, bold take on an existing industry, you can incorporate non-traditional colors for the interior of your commercial space. By standing out, you are announcing your brand is creating a new status quo.
Choosing color schemes typically starts with a neutral base that is meant to blend into the background, while making the interior feel open and spacious. Without neutral color walls, spaces often feel overwhelming and can even feel claustrophobic. After your base is set, you can begin incorporating each color from your brand. Doing this creates consistency throughout your brand and even each commercial location that customers will visit. It’s important to consider the lighting of your spaces, taking into account how certain paint colors can cause a space to feel smaller than it is. The use of spaces should also be considered; a lobby should be bright and welcoming, but there is more flexibility for spaces used for private uses.
Regardless of your situation, Pim Painting can provide a consultation regarding color schemes and how to build a palette for your business.
Prim Painting’s Commercial Services
Prim offers commercial painting services for office buildings, public buildings, shopping centers, apartments, condos, storefronts, new construction, and more. Contact us today for an estimate on your commercial paint job.